JOCELYN BROYLES
P.O. Box 21, Menlo Park, CA 94026
(650) 646.8229
jocelynbroyles@gmail.com



Goal

I seek to affect change, inspire action and create awareness through my writing.


Summary of Qualifications

  • 12 years experience in writing, editing and content production
  • Experience cultivating and maintaining diverse client, user and peer relationships over a broad spectrum of industries including jewelry, sustainability and off-road travel
  • Excellent relationship building, facilitation, networking, writing, editing and internet publication skills
  • Adept at organizing complicated or new situations and promoting goals, growth and success across a multifaceted and diverse platform
  • Competent in WordPress, Blogger, HTML, Google Docs, Excel, Word, Open Office, Photoshop, Gimp and Social Media


    • Education

    BA, English/Creative Writing, UCLA, 1996


    Professional Experience

    February 2009-Present, Creative Director, Content Producer/Editor/Writer, Greennii LLC (www.greennii.com www.TheGreenExtract.com), Palo Alto, CA

  • Developed a concept into an in-depth website with searchable database for third-party-vetted green and sustainable products and companies. Created a co-branded blog for which I solely produce, write, edit and publish.
  • Composed business plan which successfully received funding.
  • Formulate and execute business development within the company and externally in areas of co-branding, peer and competitor collaboration, mutually-beneficial partnerships, advertising and editorial content.
  • Actively utilize social media outlets, including twitter, facebook and LinkedIn for expansion of user and advertiser participation and reach, while liaising with local media and industry insiders to promote company and industry news, events and information.
  • Researched and vetted over 500 companies for database inclusion, based on multiple factors of environmental and humanitarian stewardship and company policy and procedure.
  • Corral and shape the visionary ideas of founder into action and forward progress on company initiatives.
  • Create and maintain the voice of the company via the blog, website and all written company communication.
  • Write compelling blog content, growing readership from zero to over 1,000 views monthly in four months.
  • Construct challenging internship positions for local college students and evaluate and hire applicants for those positions.
  • Design, lightly code and track blog using Google Analytics, Google Adsense, Wordpress.org, HTML and various plugins.


    August 2002 – February 2009, Founder and Lead Designer, jocelynbroyles.com original designs and jewelry (www.jocelynbroyles.com), Tamarindo, Costa Rica; Los Angeles, CA; Atlanta GA

    Founded successful multinational jewelry design and manufacture company with clients including Nordstrom, Fred Segal and Moondance Jewelry Gallery.

  • Designed and executed thousands of jewelry pieces over a seven-year period, while maintaining control over all aspects of the business.
  • Managed accounts payable and receivable; inventory; and all major retail clients (60+ in 2007 in the US, Bahamas and Haiti) as well as hundreds of individual clients in the US, Canada, Europe and Costa Rica.
  • Secured placement of line in popular showroom at the California Market Center in Los Angeles.
  • Pursued and achieved relationships with costume designers, placing my jewelry on cast members of ABC's October Road (2007) and Pretty Little Liars (2010) and STARZ's CRASH (2008).
  • Negotiated contracts with US manufacturers and assemblers.

    November 1999 - Present, Founder and Contributor, Sandcruiser.com (www.Sandcruiser.com), San Diego, CA; Mexico; Central America; Costa Rica

    Co-branded one of the internet's first travelogues in conjunction with initiating and executing a year-long trip in a Land Cruiser throughout the Western United States, Baja California, Mexico, Guatemala, Honduras, El Salvador, Belize, Nicaragua and Costa Rica.

  • Secured sponsorship for the trip from 17 different companies including Kumho tires, Coleman Outdoor Products and ACE Hardware.
  • Wrote, edited, coded and produced for sandcruiser.com.


    • October 1998 - October 1999, Content Producer, www.SignOnSanDiego.com (owned by San Diego Union-Tribune), San Diego, CA

    Promoted from Copy Editor at the San Diego Union-Tribune as one of four launch-team members for the internet's second online entertainment guide, contributing as a key player in this core content team that formulated the shape, face and voice of SignOnSanDiego.com.

  • Brainstormed, designed and created the shape, face and voice of this new medium.
  • Learned basic HTML and coded the majority of the first pages that went live.
  • Wrote and edited content across all sections: Restaurants, Hotels, Sports and Recreation and Nightlife.
  • Created, wrote, edited and produced daily content for Sports and Recreation page.
  • Created, wrote and edited in-depth special section stories on beauty; weekend getaways; sports guides; date nights and outdoor retreats; weekends and getaways.

    Other Professional Activities

  • Researched, wrote and interviewed subjects for two emerging-industry journals, The Nutrition Business Journal and Environmental Business Journal, 1996-1998.
  • Copy edited content for Rental Review section of the San Diego Union-Tribune, 1997-1998.
  • Created curriculum and taught private jewelry design, technique and construction classes, 2001-2010.
  • Board member and secretary for the sustainability committee of the Pro Mejores de Tamarindo, a local Costa Rican NPO dedicated to improving the region through local government, 2002-2003.

    Other Interests
    I love tomatoes, dogs, yoga and running. I also enjoy rock climbing, camping, sailing, surfing, reading, working on cars, making things with my hands, cooking and baking.

    References are available upon request.
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